The IOPP 48-hour Repack Competition challenged designers to solve the problems inherent in the packaging of kitchen flour. Our goal was to address the design issues while taking aesthetic cues from boutique bakery boxes and the inverted triangle created by rising baking goods to reach an audience of progressive female bakers; our “Baketresses.” In the span of two days, our team developed the functionality, packaging and identity for Baketress Flour, which went on to earn a spot as one of the 10 competition finalists. 
The "Baketress"
The original IOPP Repack 2015 video submission. 
Revised graphics. 
Custom baking pattern application on bottom of box. 
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